Scaling Trust: Hyper-Local Growth for MAC.BID

MAC.BID is an online auction platform offering overstock and returned items from major retailers like Target and Amazon. The model—bid online, pick up at a local warehouse—relies heavily on local trust. As the brand rapidly expanded into new markets, awareness lagged. Consumers were unsure of how the process worked or if the “too good to be true” deals were legitimate.

Our goal

Bridge the gap between expansion and reputation. We needed to build credibility within specific warehouse communities to drive foot traffic, attract new users, and increase bidding activity.

Strategy

We developed “The Summer of MAC.BID,” a scalable, multi-market activation strategy designed to build credibility fast. We utilized trusted, community-first environments—specifically Minor League Baseball—to introduce the brand, then reinforced that awareness through a full-funnel media mix.

Sponsorships: extensive partnerships with MiLB teams including in-game assets, on-site activations, and giveaways.

Media Mix: Layered broadcast TV, radio, programmatic OOH, and Pandora audio to surround the consumer.

Publicity: Earned media and influencer outreach to provide third-party validation.

The result

The campaign delivered high-impact, hyper-local visibility, successfully turning niche auction awareness into community trust.

55 Million

media impressions delivered across key markets in three months.

79% increase

in organic social growth achieved between May and September 2025.

452,000+

fans reached through in-person game attendance.

1,000+

executed over 300+ PA announcements and 770+ video board exposures.

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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Managed Care Population Soars

Managed Care Patient Population Soars.

HealthCare Partners Nevada (HCPNV) is one of the largest medical groups in Southern Nevada with approximately 100 primary care locations. HCPNV has a small window of time to attract new senior patients to its practice every year, during the Medicare Open Enrollment Period. HCPNV utilized the our services to differentiate the company from its direct competitor and secure new Medicare Advantage patients.

Our goal

As the agency of record, our goal was to increase awareness of HCPNV, educate seniors on the Medicare Open Enrollment period, and encourage seniors to select an insurance plan that allows them to choose an HCPNV provider.

Strategy

To be successful, we needed to be laser-focused in its outreach. With such a short window for seniors to select HCPNV, we collected information about the audience and their thoughts about health care, in addition to industry trends and competitor audits. After analyzing the research, we determined campaign messaging needed to empower patients and confirm they are in control of their personal health and well-being.

To reach seniors and accomplish its objective, we implemented several key tactics:

Deploy the grassroots team to integrate HCPNV into established events as well as host events targeting seniors. Earned media was utilized to reach seniors by pitching and securing coverage in various print and broadcast news outlets, targeting seniors with a variety of topics ranging from Open Enrollment, to doctor and patient profiles, to health tips an information.
Paid advertising and direct mail was placed in traditional and digital media outlets that appealed to seniors media consumption and health research habits.
The HCPNV website (hcpnv.com) was created to serve as a hub of information for the enrollment period and provide education to patients regarding HCPNV. The website included videos, event interviews with doctors, an FAQ section, a list of insurance providers accepted by HCPNV and a helpline phone number.

The result

Over 7+ years of partnership, we drove significant increases in revenue, patient count, and overall growth, across all channels.

total patient population over seven years

average year-over-year patient growth

Testimonials

Discovery call

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Bringing the Raiders to Las Vegas

Bringing the Raiders to Las Vegas.

Allegiant Stadium, formerly known as the Las Vegas Dome, represents the vision of the late Sheldon Adelson, a visionary casino mogul. His dream was to bring a new 60,000-seat stadium to Las Vegas, a home not only for the NFL’s Raiders franchise but also for UNLV’s football team.

Our goal

The primary objective was to create a compelling brand identity for this ambitious project and garner public support. This support was pivotal in demonstrating to the Southern Nevada Tourism Infrastructure Committee (SNTIC) and other influential figures that Las Vegas was indeed a viable market for an NFL team.

Strategy

Time was of the essence, and our team needed to move swiftly. The campaign launched with the development of a distinctive brand identity for the proposed facility. This brand identity aimed to capture the essence of Allegiant Stadium and its potential impact on Las Vegas.

Once the logo and brand elements were in place, our team created a robust digital presence for the Las Vegas Dome. This encompassed the development of a website, social media channels, and weekly email deployment.

Digital content was updated and shared in real-time across these platforms, quickly establishing them as the primary sources of news and information for the proposed stadium. To further engage target audiences, a series of grassroots and community events were launched. These events targeted local politicians, media, community influencers, Raiders fans, and the public.

The result

Ultimately, the SNTIC approved the stadium proposal to go before Nevada Governor Sandoval. The rest is history and the Las Vegas Raiders commenced their inaugural season in the “Las Vegas Dome” in fall 2020.

9000%

lift in emails collected

10,000

web sessions per day

700%

follower increase on social media

Testimonials

Discovery call

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