Healthcare Partners

Managed Care Patient Population Soars.

HealthCare Partners Nevada (HCPNV) is one of the largest medical groups in Southern Nevada with approximately 100 primary care locations. HCPNV has a small window of time to attract new senior patients to its practice every year, during the Medicare Open Enrollment Period. HCPNV utilized the our services to differentiate the company from its direct competitor and secure new Medicare Advantage patients.

Our goal

As the agency of record, our goal was to increase awareness of HCPNV, educate seniors on the Medicare Open Enrollment period, and encourage seniors to select an insurance plan that allows them to choose an HCPNV provider.

Strategy

To be successful, we needed to be laser-focused in its outreach. With such a short window for seniors to select HCPNV, we collected information about the audience and their thoughts about health care, in addition to industry trends and competitor audits. After analyzing the research, we determined campaign messaging needed to empower patients and confirm they are in control of their personal health and well-being.

To reach seniors and accomplish its objective, we implemented several key tactics:

Paid advertising and direct mail was placed in traditional and digital media outlets that appealed to seniors media consumption and health research habits.
The HCPNV website (hcpnv.com) was created to serve as a hub of information for the enrollment period and provide education to patients regarding HCPNV. The website included videos, event interviews with doctors, an FAQ section, a list of insurance providers accepted by HCPNV and a helpline phone number.

The result

Over 7+ years of partnership, we drove significant increases in revenue, patient count, and overall growth, across all channels.

total patient population over seven years

average year-over-year patient growth

Testimonials

I’ve had the pleasure of working with MassMedia for more than 10 years and they have helped us in so many ways, strategically and executing on multiple campaigns. Every meeting I have with them is exhilarating because they have so many creative ideas for how we can connect with the communities and customers we serve. It’s something that has impressed me for years.

The MassMedia team is very smart and very strategic, and some of the most accountable folks I’ve had the privilege of working with in my career. They take a different approach than a typical agency. They focus on objectives and measuring the outcomes of our campaigns, and they live and die by achieving those results.

I have been working with the MassMedia team for more than seven years. They are highly engaged, proactive and truly care about offering marketing strategies that address what we’re facing both as an organization and within the healthcare industry. The team is creative, attentive and truly a pleasure to work with.

I have had the pleasure of working with the MassMedia team for more than 6 years. From the very start, they showed a profound understanding of our services and a commitment to delivering quality work. In a world where marketing agencies often over promise and under deliver, MassMedia truly stands out. They don't just bring innovative marketing business solutions, they build metrics and tracking to ensure the campaigns yield results.

When I started my search for a new advertising agency in 2020, I wanted a firm who not only understood my vision but one that would execute that vision as a true partner. MassMedia has exceeded my expectations in both areas. They are a group of talented individuals with an unmatched ability to create impactful marketing strategies that work cohesively to drive our business forward.

When we were looking for a new PR partner, we sought to align our marketing team with a company that really would “get us.” From the start of our collaboration with the MassMedia team, it was evident that they are not your average PR professionals. Beyond professional achievements, the MassMedia team is a pleasure to work with – simply put, they get us. We are excited to continue our partnership with them for many years to come.

In our collaboration, MassMedia has consistently exceeded our expectations, bringing an unmatched expertise in public relations, marketing, community integration, advertising, and design. Their innovative approach has not only rejuvenated our brand presence, but also seamlessly integrated our business into the construction and design community, bolstering and creating invaluable relationships and avenues for growth and enhancing our customer base.

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Treasure Island

A Targeted Approach to Drive Room Bookings.

Treasure Island – TI Hotel and Casino is located at the heart of the Las Vegas Strip. Around for more than twenty years, this contemporary-style hotel offers a pool and high-end spa, as well as eight restaurants, nine bars, 90K sq. ft. of live casino gaming and the salient Mystère by Cirque du Soleil. Their competitive room rates and prime strip-location make them a desirable place to stay for repeat Las Vegas tourists.

Our goal

Treasure Island had a goal to increase their room bookings and secured revenue year over year while leveraging the same media spend as the previous year. This would require a more strategic and efficient use of their marketing budget.

Strategy

MassMedia started by analyzing the previous media strategy, targeting approach and performance against all channels, audiences and markets. We also conducted a deep dive discovery with key leadership and uncovered valuable insights that would aid in our new approach. The biggest area of opportunity we identified was placing a greater emphasis on saturating key markets and audiences most likely to stay at Treasure Island. Leveraging audience media consumption and market performance insights, we developed an integrated media mix against six key markets. A special room rate was utilized to allow for clear measurement and tracking of our integrated campaign, as well as unique phone numbers for each channel. All creative and messaging promoted the convenient hotel location and amenities. We leveraged a mix of static and video assets across both prospecting and retargeting efforts to nurture our audiences and increase engagement. Within two months of deploying our new marketing strategy, we immediately saw increased ad performance and more efficient spending than the previous campaign.

The result

Just six months into the campaign, we saw a considerable lift in year over year performance.

50%+

lift in room nights booked

70%

increase in total room revenue secured

Testimonials

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Circus Circus Las Vegas

An Iconic Las Vegas Strip Property Goes Back To Its Roots.

Circus Circus has been a cornerstone of the Las Vegas Strip for more than fifty years. With its recognizable pink and white tent-inspired roof and Lucky the Clown marquee, Circus Circus is THE destination for family-friendly fun in Las Vegas. Upon entering the property, Guests step back in time to enjoy classic big top acts, a floor of carnival games and an expansive indoor theme park, complete with the world’s only indoor double-loop, double-corkscrew roller coaster.

Our goal

With new ownership and leadership at the helm, Circus Circus had the goal to not only invest in significant upgrades to the property, but to showcase its unique attractions to an expanded, younger audience to drive incremental revenue at the property.

Strategy

For nearly two decades under its previous ownership, Circus Circus promoted its affordable room rates to drive hotel stays. However, research showed that was not what drew people to the property. Guests choose to stay at Circus Circus because of the unparalleled family-friendly attractions that aren’t available anywhere else on the Strip. Its unique offerings gave the property a natural and clear differentiator to center its content strategy around. Pivoting from its stale value proposition, fresh new creative was deployed through a fully integrated paid/earned/owned strategy. Interactive display and video assets brough the viewer inside the Adventuredome and Midway, showcasing the unique guest experience from a firsthand vantage point.

Circus Circus also underwent significant upgrades across the property, including a renovated buffet and food court, expanded Midway, a partnership with Paramount and Spongebob, new rides at the Adventuredome, and a new pool at Splash Zone, its water park which is open year-round. Through consistent national press, social media updates and an robust paid media strategy to support these milestones and announcements, the property captured the interest and hearts of younger generations.

The result

Within one year of deploying this new attraction-first strategy, performance across all channels exceeded benchmarks and hotel revenue soared.

275%

increase in engagement across paid channels

430%

increase in positive press coverage

110%

follower increase on social media

Testimonials

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Las Vegas Dome

Bringing the Raiders to Las Vegas.

Allegiant Stadium, formerly known as the Las Vegas Dome, represents the vision of the late Sheldon Adelson, a visionary casino mogul. His dream was to bring a new 60,000-seat stadium to Las Vegas, a home not only for the NFL’s Raiders franchise but also for UNLV’s football team.

Our goal

The primary objective was to create a compelling brand identity for this ambitious project and garner public support. This support was pivotal in demonstrating to the Southern Nevada Tourism Infrastructure Committee (SNTIC) and other influential figures that Las Vegas was indeed a viable market for an NFL team.

Strategy

Time was of the essence, and our team needed to move swiftly. The campaign launched with the development of a distinctive brand identity for the proposed facility. This brand identity aimed to capture the essence of Allegiant Stadium and its potential impact on Las Vegas.

Once the logo and brand elements were in place, our team created a robust digital presence for the Las Vegas Dome. This encompassed the development of a website, social media channels, and weekly email deployment.

Digital content was updated and shared in real-time across these platforms, quickly establishing them as the primary sources of news and information for the proposed stadium. To further engage target audiences, a series of grassroots and community events were launched. These events targeted local politicians, media, community influencers, Raiders fans, and the public.

The result

Ultimately, the SNTIC approved the stadium proposal to go before Nevada Governor Sandoval. The rest is history and the Las Vegas Raiders commenced their inaugural season in the “Las Vegas Dome” in fall 2020.

9000%

life in emails collected

10,000%

web sessions per day

700%

follower increase on social media

Testimonials

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